But the most insidious, the most cunning, the most irresistible place is the grocery store. Oh yeah. Food. Need it to live, don't we? Can't live without food.
Just stopping in for a sec for some milk. And walking out with $44 in groceries. How did that happen?
I grab one of those basket thingies. Can't do much damage with one of those, can I?
Yes I can! I end up with painful welts on my arms that hurt for hours
afterward, as I try to valiantly lug around two shopping carts' worth
of food shoved into a little basket.
But
it's only a basket so I can't have that much.....
Food and I have a long, unhealthy, codependent relationship together.
For one thing, it was a way of communication with my father, Warner LeRoy. Let's face it, with Maxwell's Plum, Tavern on the Green, and the Russian Tea Room, I was brought up with food in my blood. And nothing made Dad happier than his kids diversifying their palates by trying monkey brains in Hong Kong, or Topi steak in Kenya.
My mother, Gen LeRoy, has also co-authored several cookbooks with Loaves and Fishes owners Anna and Sybille Pump. Loaves and Fishes has some of the most delicious foods I have ever tasted. The chicken salad with arugula and dried cherries.....I am salivating just thinking about it!


So I have always loved to visit the gourmet food shops. Dean and DeLuca, Balducci's, Barefoot Contessa, Ingredients, the Co-ops, Citarella, Zabar's....even as a kid, I loved to be in the stores just for the sheer pleasure of watching the waving salamis hanging from the ceilings, the colors and smells of the cheeses and salads, the tart squirt on my tongue as I passed the olive and pickle bar, the hustle, the bustle, the samples, the bakery, the cookies, the spices, and the unidentifiable and exotic items that teased me with labels in languages I couldn't understand.
When I stopped going gourmet food-shopping, I cut my grocery bill to almost a third of what it had been. But it was still pretty hefty, because I was buying familiar brands.
Then I started looking UP and DOWN in the grocery aisles. The average woman is 5'4"-5'6", and that's where the most expensively priced items tend to be. If you look on the lower shelves or top shelves, you can usually find similar brands of whatever you are looking for at substantially lower prices.
And don't buy cut fruit! I know, I know, it looks so pretty....

...but seriously, we are capable, responsible grown-ups now, trying to save money. Let's learn to cut our own fucking pineapples, shall we?

To cut your bill even further, try The Grocery Game. For $10 every two months, you will get a list every Sunday for one or two of your local grocery stores. The website tracks cyclical sales. Yeah, the store might say that Progresso soup is at a new low price of 5 for $10, but three weeks later, they might be 10 for $10. Somehow, the Grocery Game knows that, and will let you know when items are at their absolute lowest price for that store. If you clip coupons, you can save even more. If you don't, you will still cut your new, lower grocery bill by another 30 to 40 percent.
Look, I was not raised to bargain-hunt -- believe me -- I have spent $52 a pound for lobster salad on a whim. I used to be able to afford it. This isn't about trying to save a penny here and a penny there. I'm not some chained-to-the-stove grandma with a whole bunch of bean soup recipes that will last you through the week.
So I'm not kidding when I say the Grocery Game is major savings and it's incredibly easy to do.
But recently, the grocery store and I have had an amicable separation. Really, it was best for both of us.
I am buying the bulk of my food and other grocery needs online.

When it comes to grocery shopping, I am my own worst enemy. I shop when I'm hungry, I buy things to eat while I'm shopping and for the car ride home, I get little special gourmet yummies for my kids and husband just because those items happen to be right in front of me.
And I stock up on healthy vegetables that look gorgeous, like food porn, all glistening and moistened in the produce section.....and then brown and soupy two weeks later in the bottom drawer of my fridge.
So, if I shop online, I am not a victim of my gluttony. Or at least, not as much.
I was skeptical at first. But now I am a believer. For someone like me, an impulsive food buyer, online grocery shopping is the answer to a prayer.
Peapod is an offshoot (that's cute) of Stop and Shop, which also offers savings into my Upromise account (college savings for my kids). Also, Stop and Shop is listed on the Grocery Game, so I can still shop according to plan and save even more. Obviously, this is not available everywhere, but I am so glad it's available here.
I saved $10 off my first order as a new customer, plus I received coupons for $5 each off my next four orders. The food is delivered the next day (or you can choose which day you want, sometimes they offer an additional few dollars off for particular days when they are in your area). I can "browse the aisles," and the website remembers my previous orders so I can check and see if I need more of something. I can also use filters for Healthy Choices, Lactose Free, whatever.
I spent $122 on my first order, and saved $69 off of their regular pricing, and Stop and Shop is pretty cheap to begin with. The delivery was an additional $6.95, and the food lasted us a week or more.
I looked at my food expenditures on my Quicken from 2008. I was spending over $2000 a month on food (for a family of four, since Georgia was already at college) which did not include dining out at nice restaurants, which I felt I was entitled to at least once a week.
I now spend about $600 a month. And this "dining-in" thingie is bringing us closer as a family.
I made a 16-bean, ham, and andouille sausage soup tonight, with carrots and onions, organic chicken broth, and served with a big loaf of crusty French bread with butter. I have enough for several days, the kids loved it, and it cost less than $20 for all of the ingredients.
Okay, so maybe there's a little grandma in me....















































































